This lesson is going to make a lot of people very, very upset…
… which is why I didn’t publish it on the blog.
It’s not that I’m afraid, mind you. But most people aren’t ready to accept the truth which is…
A lot of travel blogs are really, really boring.
Don’t get me wrong: I’m not saying travel bloggers are boring. After all, anyone who lives out of their backpack and travels to faraway lands has my undying support.
No, it’s not the bloggers who are boring. It’s their blogs.
Some travel bloggers write about what they think is interesting. Not their readers hopes, dreams or desires. Theirs.
That’s a pretty bad approach, wouldn’t you agree? Because it’s your readers who help grow your blog… it’s your readers who help fund your lifestyle… and it’s your READERS you should be writing for.
Look, a hard lesson I learned as a copywriter (before I left the dark side) was this…
No one cares about your writing. They care about how your writing makes them feel.
If your writing makes them happy, sad, thoughtful, proud, inspired, depressed, enraged, or wild with passion… you’ve done your job.
As a travel blogger, it’s your job to put your readers first.
Don’t ever, ever forget that. Brand it into your arm if you have to. Stitch it onto your backpack. Carve it into your laptop.
It’s that important.
So how do you put your readers first? What are they looking for? And what traits make up a Kick Ass Travel Blogger?
Here are three to consider…
Kick Ass Travel Bloggers Are Unique
Don’t write what everyone else writes about. Write from your own personal experience.
Two unique travel blogs which spring to mind are Wandering Earl and Everywhereist.
Look at these post titles:
- Dick Move, Lego Store Lady. And thank you, New York.
- WTF Weds: 12 of the Most Baffling Airplane Passengers I’ve Encountered
- The Day US Customs Found A Bullet In My Pocket
- Blind For A Night: A Most Unusual Meal In Bucharest
I mean, damn… who else could have written those headlines?
This isn’t just good writing… it’s good living.
Kick Ass Travel Bloggers Are Useful
This ties back in with writing for your readers. Useful content is great. It’s easy to write, doesn’t require superior writing skills and – best of all – your readers will love you for it.
Here are a few ideas for useful content:
- The Ultimate Guide to (Where You Live)
- Step by Step Instructions for (Doing Something You Love)
- How to Save Money On (Something You Buy Frequently)
- 5 Undiscovered (Places You’ve Been That Aren’t In Guidebooks)
- Why You Should Visit (Summer Destination) In Winter
All of these posts promise useful, actionable information. And if you deliver on that promise, your readers will keep coming back for more.
Kick Ass Travel Bloggers Are Real
This is a HUGE advantage over traditional travel publications. Bloggers can SLAM places they don’t like: hotels, cities, regions, even whole countries if they want to.
And why not? You’re not answering to anyone… except your readers and, believe me, they want to hear what you REALLY think.
There’s a thin line between selfish writing and Kick Ass Travel Blogging. The key is to start with the reader. Always. Pick a topic they’re interested in… and then interject it with your own unique style.
Now go kick some ass.
To your successful travel blog,
Editor in Chief, Travel Blogger Academy
P.S. This is part of a 24 part course on travel blogging. If you haven’t already, sign up for it now.