The Ultimate Guide to Guest Posting for Travel Bloggers

Guest posting on travel blogs. How to get noticed.

Get noticed.

Did you know…

Guest posting is a proven method for improving your website’s traffic and search engine rankings?


But it’s also one of the least understood and poorly executed methods for generating traffic.

Many bloggers don’t follow the three simple steps to success with guest posting… and quit before they see results.

But if you do it smart… keep at it… and write your ass off… you’ll start to see results.

I should know.

Take a look at the screenshot in Google:

972 and counting…

972 pages from guest posting!

Now I can’t say all of these results are relevant  (there may be another Adam Costa guest posting out there) but I do know that I’ve posted on hundreds of blogs.

During this process I learned a lot. And guess what? It all boils down to three simple steps which are…

1. Prospect

There are three reasons to post on someone else’s blog: build your credibility, increase traffic and improve your site’s authority to rank better in the search engines.

But of course, not all websites are created equal. Some will deliver more traffic than others will, while others provide greater SEO benefits.

So how do you find the best blogs?

To do this you will need two tools: the SEO Toolbar and SEOMoz toolbar.

They’re both free Firefox plug-ins, which is incredible considering how much time it will save you.

Here’s the SEO toolbar:

toolbar for guest post outreach

SeoBook Toolbar


The SEO Toolbar will give you an estimate of a site’s traffic (monthly uniques, above).

Don’t take this number too seriously, however, as they’re notoriously low.

I’ve found multiplying this number by three usually gets you close to the real number. For example, if the toolbar says 10,000 monthly uniques, it probably receives closer to 30,000 or more.

For this reason, I don’t like posting on sites that have less than 10,000 page views per month. Remember, you will only a very small percentage of site visitors will click-through to visit your site, which is why you need to go after high-traffic blogs.

The next is to measure how authoritative a website is to Google. The SEOMoz Toolbar measures a domain’s authority (DA) on a scale of 1 to 100, with 100 being the highest.

You can see it here:

seomoz toolbar for guest posting

SEOMoz Toolbar

Keep in mind the scale is logarithmic, which means it’s easier to go from 20 to 30 than it is to go from 70 to 80.

Most smaller travel blogs have a domain authority (DA) between 30 and 50, where bigger dogs like Nomadic Matt, Gary Arndt and Vagabondish are in the 60s.

I prefer to post on websites with a domain authority of at least 50, though if you’re starting out you can go as low as 40. However, if you like a site and it seems like it’s making progress in terms of traffic, links, etc… by all means pitch them. You can always grow together.

Let’s use Vagabondish as an example. Here’s what I see:

toolbars in action


Oh goodie…

We see here Vagabondish has a domain authority (DA) of 64, and receives 30,000 unique visitors each month. Of course, the real traffic number is much, much higher (I’d estimate around 150,000).

This means a well written guest post will land me valuable traffic and links for SEO value. It’s no wonder I’ve posted on this site several times.

Not sure where to find travel blogs?

That should get you started.

Next, I highly suggest you create a spreadsheet and include the following:

  • Domain (e.g.
  • Domain Authority
  • Contact Info (either email, phone or contact form URL)
  • Date contacted
  • Date post was submitted
  • URL of your guest post once it’s published
Want to skip this step?  Check out Guest Posting on Steroids - where we do all the heavy lifting for you so you can move on to the next step, pitching…

2. Pitch

Now that you’ve compiled a list of travel blogs, it’s time to create a killer pitch.

Sending a cold e-mail is the hardest way to get accepted, though it does work. Depending on your pitch, expect anywhere from 5-20% success (professional linkbuilders get around 50% in some cases).

If possible, try to start a conversation with the blogger beforehand.

For example, if you notice a typo on their blog, send an e-mail pointing it out. When they respond, you have an opening to suggest a great idea for an article (though this still may be too soon).

Another way to engage bloggers are through comments. Leave thoughtful comments and bloggers will take notice will (by the way, I love comments!).

A third option is to engage them on Twitter, Facebook… whatever.

So how do you word your pitch?

The following is a template that I’ve used with some degree of success. Keep in mind you do need to personalize it:

Hello NAME,

First off, your post/tweet on TOPIC was hilarious/awesome/perfect. I really like [enter a point or two here which relates to their content].

And it got me thinking.

You see, my name is YOUR NAME and I’d love to contribute to WEBSITE NAME.

Here’s a few ideas I have for a relevant guest post:


  • BULLET #1
  • BULLET #2
  • BULLET #3


  • BULLET #1
  • BULLET #2
  • BULLET #3


  • BULLET #1
  • BULLET #2
  • BULLET #3



If you’re interested, I am happy to write something during the next week and send it to you - or if you have another topic you’d like to see covered, I am more than happy to write that as well.

To make things easy for you, I’ll submit the finished article in HTML with images, so all you’ll have to do is copy, paste, and publish.I appreciate your time and hope to hear from you.





Short, sweet and to the point.

Be sure to include three ideas specific to the blog’s audience. This way the blogger can choose which appeals to them (it also shifts their thinking from “Yes or No?” to “Which One?”.

After you send your pitch, give them a few days to respond. If they don’t, politely follow up once… and only once. The following template works well…


Would you be interested in a guest post? I emailed you the other day with three guest post topics.

Here they are again:

  • Topic 1
  • Topic 2
  • Topic 3

Let me know which one you like and I’ll submit a draft for your review. If you have any other topics you’d like covered, please let me know.

Speak soon,





Using this strategy, you should expect at least 10% of the bloggers to accept your guest post. I know… 10% seems low, and it is… but it gets easier as you build credibility.

Now the next step is to…

3. Produce

Ready to write your post? The first thing you should do is write the headline. This forces you to state – in as few words as possible – what your article will be about.

Feeling stuck? Here’s 101 headlines for travel blogs. Choose one and get started.

Now you need to write the article.

Most guest posts are between 500 – 700 words which – if done properly – can be completed in less than an hour. Writing faster (without sacrificing quality) is an important skill.

In addition to speed, here are…

8 Tips for Writing Great Guest Posts

  1. Link to other pages on the blog within your post. For example, if you’re writing about Rome, link to other articles on Rome.
  2. Mention the blogger’s name in a positive light. It makes both of you look good.
  3. Take Hemingway’s advice. “Write drunk, edit sober” the man once said. What he really meant (in my opinion) is to write a first draft, then ruthlessly slash out the nasty bits.
  4. Add a unique spin. “The Atheist’s Guide to European Churches” sounds more intriguing than “Europe’s Best Churches.”
  5. Invite discussion. Openly asking for comments – and replying to them – helps increase your exposure on the blog.
  6. Include pictures. Gary Arndt calls it “travel porn”… where people pick up travel guides just for the pictures. Why not put them in your post?
  7. Use the (10 + 2) *5 technique. Write for ten minutes, stop for two. Repeat five times. Done.
  8. Link to other prominent bloggers. This makes it easier for you to pitch them down the road.

4. Promote

Once your guest post goes live, let everyone know about it.

  • Tweet the post (and re-tweet the blog’s tweet)
  • Like it on Facebook
  • Bookmark it
  • Link to it in other guest posts (but only if relevant!)
  • Comment on other related blog posts
  • Mention it in forums
  • Record yourself reading the post, publish on video and audio sites

Better still, use Pixelpipe to spread content through various social networks with push button ease.

And here’s a neat trick: when your post goes live, use Twitter Search to find who is retweeting your post and follow them. Chances are some of them at least will follow you back.

4 Tips for Effective Guest Posting

  1. Batch them together. When we launched Trekity, we lined up over 30 guest posts to go live during our first week (UPDATE: It became 51 posts which went live on the same day. You can read the whole case study here). This creates what the military calls a “Force Multiplier” which yields results greater than its individual parts.
  2. Link to important pages on your site. Choose your most valuable pages and link to them instead of just your homepage.
  3. Use compelling anchor text. Anchor text – the words you use to link to your site - helps improve your search engine rankings. Therefore, don’t link your website’s name; instead, use a term you’d like to rank for (e.g. “Italy travel tips”).
  4. Follow up with the blogger. Thank them for the opportunity, and build the relationship further. You could promote each other’s content and/or products, conduct interviews and maybe have them guest post for you next time.

What You Need to Do Next

Leave a comment below. If you have any questions about guest posting, I’m happy to help.

Oh yeah, don’t forget to share this post!

About adamcosta

Adam Costa is co-founder and Editor in Chief of both and TravelBloggerAcademy. He currently lives... um... somewhere.


  1. I really like and appreciate your blog post.Really looking forward to read more. Fantastic.

  2. This is really good advice Adam. I used guest posting as a strategy to really help grown my blog when it launched last year. Although the entire article is full of sound advice I think your suggestion to include three ideas specific to the blog’s audience you are attempting to post on is crucial.

  3. Roving Jay says:

    I discovered a handy little iPad app called Story Tracker - which allows you to track all your potential publishers; store guest articles; and track where each submission is in the process. It’s not slick and effortless, and could do with some enhancements but it’s a good starting point if youre an iPad user.

  4. What a fabulous list of must-dos! Links, ideas, advice… this article rocks! Off to share it now.

  5. Wow great advise, thank you for taking the time to do this post! I just started a blog a few months ago and I am considering doing some guest posts soon! How do you come up with so much new content? Do you find you end up writing similar things over and over?

  6. Adriana Frederick says:

    Thanks for share this we us. Here i found some great tips related guest post. i am also a I am a content writer and I love writing articles as a hobby on topics related to Travel. If you want to content of your site then please reply me [email protected]

  7. wonderfull page, I surprisingly benefited from glossing over it, keep up the good writing.

  8. Hi Adam,

    I read your article and I must say the information you give about guest posting is very useful. I also saw your articles at Great writing. How did you contact Vagabondish to send them your article? Did you just use the Contact Us form?

  9. Thanks so much for this! Awesome site, such invaluable info 🙂

  10. This is just what I need. I have two guest posts to produce this this week. Thanks!

  11. How did you negotiate having 30 guest posts all lined up in the same week? Are the other bloggers so flexible with their own article posting schedule they were willing to accommodate your request?

    Also how can you back link to your blog when writing a guest post, I would assume common courtesy is to relate to the host blogger’s content. How many back links to your blog do you put in a guest post?

    I am trying to start a guest posting strategy and looking for any more pointers.

    • HI Zach,

      We had 51 posts go live on May 1st (give or take a day given different timezones); it worked mostly because we asked far enough (3 weeks+) in advance.

      As far as links went, we placed one link to Trekity and one link to TravelBloggerAcademy in the “About the Author” section. For the most part that was the only place we put links to our sites.

      If you’re looking for more guest posting advice, I wrote an outline of the whole affair here:

      Hope this helps Zach!

  12. Hi Adam,

    Thanks for the advice, I am the newbie for the travel blogger. Hope can glance through my website.

  13. Great advice and the guest posting pitch template will come in useful too. Thanks for a great site 🙂

  14. Brilliant! Exactly what I’ve been looking for at the perfect time 🙂 Thanks for being so resourceful

  15. Adam - this is seriously the most helpful advice I have ever read in my life. I love how straight to the point you are! Thank you so much for starting this website. I am so excited to pass it onto my friends!!


  16. Adam
    That was drop dead awesome advice!!! Thank you! I can’t wait to delve deeper and share some posts as a guest blogger! wooohooo! thank you!!! Lynne

    • Hi Lynne,

      Good to hear! The best thing to do is get started. Guest posting works the more you publish, so it pays to get moving now!

  17. Yay! Just the advice I needed at just the right time. I’ve been a bit slow to get started guest posting - even though I know it’s a great thing to do - but your outline & tips help break it down and get me moving in the right direction. Thanks, Adam!

    • Hi Kim,

      Better late than never 😉

      I’ve found that guest posts work better in batches. Try and do five, ten or 50 and launch them around the same time and suddenly you’re EVERYWHERE your audience is.

      Happy hunting!

  18. great advice Adam, makes me want to start writing this instant. I’ve always loved Hemingway’s advice on writing drunk and editing sober… but the 10+2*5 is new to me. thanks again for the posting!

  19. Adam, I thank google for landing me here with the keyword “top travel blogs with guest posts”. I really am glad that I landed here. You have an awesome blog and this killer technique! Just the right one I was looking for! Well, I am sort of a newbie in the blogging world and needed to get my new website some visibility. Got to know about guest posts and started looking for help, next thing I landed here.. 🙂 Now, I am all set to use this technique. I am will let you know how it works. Thank you for a great advice!

  20. Adam, thanks for writing this. It’s a great, well thought out post. I have found that getting guest posts within Travel Blogs to be very difficult in the past, so this has helped massively. I especially like the 10 + 2 * 5 tip, I have spent at times hours writing an OK post, simply because I was stuck. Moving away and coming back is a great idea for staying fresh and give yourself a chance to think it through.

  21. I love to travel a lot but have never got around writing a travel blog. You have got some awesome tips there. Guest Posting is the best way to build authority backlinks. I have a Dating and Relationship Blog with over 50 Guest Bloggers and I have build a good rapport with many of them.

  22. Writing travel blogs is my first choice to write a blog. I m planning to start writing in travel blog. Thanks for sharing this useful list of blogs which allow guest posts.

  23. Alfred Smith says:

    I require some travel blogs for doing guest post having minimum pr 2 and minimum domain authority 20. If anyone have such travel blogs or sites please inform me at: alfred.smith8301(at)gmail(dot)com.

  24. Hey adam! A great article! I keep hearing about guest posting but now I actually understand how it works. Thanks.

  25. Thanks Adam for putting together this article, the travel blog list is useful too.

  26. hi adam, good tips. Just one favor. can you give out a list of travel blogs which do accept guest posts!

  27. Some great advice Adam, thanks. I’ve been trying to do as much guest blogging as possible for my travel blog. We are actually now accepting guest posts ourselves so you can find more info on our ‘guest blog guidelines’ page -


  28. And i just shared once again 🙂

  29. This is really good advice Adam. I never used guest posting but I think it’s really helpful to grow my blog. The entire blog is full of knowledge. The three ideas specific to the blog’s audience you are attempting to post on be crucial.

  30. Thanks a lot for sharing The Ultimate Guide to Guest Posting for Travel Bloggers.

  31. Adam thanks you so much for sharing this awesome tips. So far your academy has been a great resource for me as an aspiring travel blogger. Your academy is really the best school in the world :)! Keep on being awesome!

  32. I’ve looking for a smart guide of guest post, got this. Thanks for sharing this helpful guideline. Hope will get new and so useful guide in future.


  33. There are a lot of ” I left my job, I am a hero and you can pay me loads of money to be in my site” posts… when you look for help launching your travel brand…. hmmmm, not really helpful. Your post above, yes… 100% helpful, so thanks for that. I am adapting your template today.

    Ps. Look out for the email about the typo soon 🙂 🙂 I just need to find it first 🙂 🙂

  34. Great article, and so very helpful. You mention that you should put links to the most important posts. My blog is brand new and has no posts that have a lot of traffic. So, should I then just pick my favorite posts?

  35. Hi Adam,
    I like your post since it gives me an alternative way of getting back-links. I’m newbie to this and I’ve to hone up my writing skill first before I try this guest posting. A post would be alright but 50 might be a nightmare LOL.

  36. This is an amazing post, thank you. I had intended to launch my new site June 1, 2015, but after reading this I’m going to take a step back and create a new strategy focusing on guest posting. When I do launch the site, I’ll include a link to this page. Thanks!


  1. […] is to actually write a guest post for someone else’s blog. Not everyone accepts guest posts, so do your research before you ask.Guest posts are the digital equivalent of getting to speak solo on stage for 5 minutes at a […]

  2. […] The Ultimate Guide to Guest Posting for Travel Bloggers from Travel Blogger Academy […]

  3. […] The Ultimate Guide to Guest Posting for Travel Bloggers from Travel Blogger Academy […]

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